We Are Legends is PUMA’s new platform celebrating Black excellence in design and fashion – and empowering a new era of Black designers. The first collection by We Are Legends takes inspiration from the HBCU experience, with collegiate details and a bright color palette pulled from HBCU logos across the country. Contrasting piping and ribbed detailing sharpen up the slouchy silhouette, while the WAL Crest brings retro energy in a delicate embroidered design.
