A collection of moisture-rich lip balms, the Baume à Lèvres gives lips a soft glow of color with three shades and a transparent formula that enhances the natural smoothness and texture of the lips, leaving them hydrated with a soft, comfortable feel. The first chapter in a new story for Gucci Beauty, born under the creative direction of Alessandro Michele, the collection shades are inspired by iconic Hollywood movies and characters from the gilded era. The color palette speaks to the eccentric and free-spirited mood of the House's collections—an unconfined and unlimited form of self-expression—with each lip balm encased within precious gold-toned packaging topped with a lacquered turquoise colored tube.